THE BLUEPRINT FOR LASTING TRANSFORMATION
THE CHANGE WE ENVISION
We all set goals to achieve what we desire. Rationally it seems simple: define the goal, map out actions, and execute the plan. Very often, the reality looks different. We start enthusiastically, but eventually we slack off and the momentum fades. The process of changing your life is difficult. If it would only be about following the steps you’ve written down and adding a dose of willpower, we’d be all living our lives exactly as we wanted. But, our irrationalities affect almost every decision.
WHAT WE BELIEVE ABOUT ACHIEVING GOALS
”Change is possible and will happen — when we understand how our bodies, brains and behaviors really work. It’s in our nature to want to improve ourselves.”
HOW IT ACTUALLY WORKS
WHAT WE FOCUS ON
Building from the inside out, starting with the basics and progressing through deeper, more transformative layers. Here's the framework:
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The journey to holistic well-being begins with the essentials—creating stability in your body and health. These foundational elements are the key drivers of epigenetic expression.
This framework emphasizes key areas such as hormones, nutrition, physical activity, sleep, rest, and balance, as well as your environment. These elements form the foundation that supports all other aspects of well-being, but you don’t need to perfect them before moving forward. Even small improvements here can positively influence other areas of your life.
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This framework focuses on emotional and social well-being—building meaningful relationships, fostering intimacy, enhancing connection, satisfaction, and prioritizing sexual wellness. While improvements in your ‘the basics’ can amplify your progress here, you don’t need to wait until your foundation is fully in place. You can begin working on love and belonging at any stage. As you strengthen this area, it will also reinforce your physical and mental health.
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This framework is about personal growth and realizing your full potential. It involves cultivating a positive mindset, building confidence, achieving a sense of accomplishment, and embracing self-esteem and acceptance. Self-actualization doesn’t wait for perfection in the other areas—it can begin alongside them. However, the more you nurture your physical and emotional foundations, the more deeply you can grow. At the same time, as you develop into your best self, you’ll also improve your ‘body and health’ and ‘love and belonging’.
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These frameworks aren’t meant to be rigid or linear. Each one influences and supports the others in a dynamic way. Building a strong foundation of health enhances your relationships and personal growth, while cultivating love, belonging, and self-actualization can, in turn, improve your physical and emotional well-being. The process is interconnected and ever-evolving, creating a holistic path to a more fulfilled life.
THE SCIENCE WE USE
EPIGENETICS
Our behaviors and choices impact not just our health but also our biology. Epigenetics highlights the power you have to influence your health and well-being. Your lifestyle choices and environment can shape how your genes are expressed, offering you the opportunity to actively support your body and mind. By adopting positive habits — like eating well, staying active, managing stress, and fostering supportive relationships — you can promote healthy gene expression and enhance your vitality for life.
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Epigenetics is an emerging field in science that explores how lifestyle, experiences, and environmental factors influence the expression of your genes. While you inherit your DNA — your genetic blueprint — from your biological parents, epigenetics shows that genes are not as “fixed” as once believed. Some genes are “fixed”, meaning they determine traits that cannot be changed, like your eye color. However, many genes are more flexible and can be influenced. Instead, they can respond and adapt based on your surroundings, lifestyle choices, and life experiences.
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Epigenetics demonstrates that our lifestyle and environment — such as nutrition, exercise, relationships, exposure to toxins, life experiences — can influence how our genes are expressed, impacting not only our health but also our potential for long-term well-being. Positive influences promote healthy gene expression and resilience. Negative influences can leave lasting marks, potentially increasing the risk of serious health issues. Both positive and negative influences can be passed on to next generations. This approach empowers to take control of your health and legacy.
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Epigenetics highlights the power you have to influence your health and well-being. Your lifestyle choices and environment can shape how your genes are expressed, offering you the opportunity to actively support your body and mind. By adopting positive habits — like eating well, staying active, managing stress, and fostering supportive relationships — you can promote healthy gene expression and enhance your vitality for life.
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Your DNA forms the building blocks of your body. On your DNA lies your own unique set of genes. Genes are like specific instructions within your DNA that determine how your body functions and looks. For example, genes influence traits like your eye color, height, and even how your body processes nutrients. Surrounding your DNA is the epigenome, a system of chemical markers that regulate how genes are expressed. These markers act like switches — so to speak — turning genes “on” or “off” or adjusting their activity levels, without changing the DNA itself. The choices you make, can influence these markers — supporting healthier gene expression.
THE PLAN WE TAILOR
Focusing on creating lasting behavior change by identifying your core desires, uncovering your obstacles, and designing tailored action steps
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This stage focuses on clearly defining what you want to change. It starts by framing the problem—what’s working for you right now, and what needs to shift? From there, we pinpoint the specific behavior you want to adopt and map out how you currently behave. This helps you understand your actual behavior, not just what you hope it will be. Finally, we break down the steps necessary to successfully achieve this desired behavior.
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Understanding what’s in your way is crucial for overcoming obstacles. What’s holding you back from making progress? What motivates you to push forward? By identifying both, we create a roadmap to address challenges and leverage motivations to support your journey toward change.
If you’re up for a little DIY, check the barriers chart here to find yours.
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To make progress, we need to test and adapt. First, we focus on making it easier—selecting one barrier to remove. Then, we explore ways to make the behavior more desirable by adding a motivating benefit. This approach is backed by science to create lasting impact on both behavior and biology. Through experimentation, we can refine strategies to make the change stick.
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By examining your desires, identifying barriers, and experimenting with solutions, this framework enables you to strategically design a path toward lasting change. It combines both understanding of the problem and creative, actionable solutions to achieve real progress.
